Above all, show your maturity and professionalism by avoiding these common cover letter vices:
- Profanity, slang or inappropriate sayings
- Overselling, aggressiveness and gimmicky language
- Using a passive voice and downplaying strengths
- Making demeaning comments about old employers, co-workers or clients
- Using the same letter for all job positions
You can stand out by staying positive, brief and relevant. Remember that the employer doesn’t owe you the job; you have to earn the right to be considered for it. By making your letter simple, straightforward and well written, you’ll have a good shot at landing an interview.
The cover letter is simply a tool to market you and your job skills. Presenting a cover letter that gives an accurate picture of your abilities will allow the potential employer to discover your strengths and determine if you’re a good fit for their opening.