Tag Archives: LinkedIn

Skills to Help Brand Your Online Identity

Webster’s dictionary defines identity as, “the state or fact of being a specific person or thing; individuality; or the state of being as described.” Think of the things related to your profession that you excel at. Are you a PR professional, a budding scientist, or a math guru? What is your career identity? Now, what is my online career identity?

 According to an article on CareerBuilder, four out of five hiring managers search for job applicants online in an attempt to learn more about that person. This same article also states that anyone, regardless of where you are in your working career, should have a strong online identity. How do you do this?

1. Identify How and Where You Want to Brand Yourself

With today’s social media, you have many avenues in which you can build your online identity. However, don’t try to build your brand on every site. Be specific, and look for those sites that relate to your industry and profession. If you’re an engineer, it won’t do you any good to be a member of Greatest Chef’s of the World.com. Also, if you’re on 100 different social media networking sites, it might send the wrong impression that you don’t understand social networking or that you have too much time on your hands. Keep things relevant to you and your abilities.

2. Create Personal Social Networking Accounts

Facebook, LinkedIn, Twitter, and Myspace. This list can go on and on. These sites aren’t just for social purposes. They can help enhance your career. On these sites, you can list your interests, education, and employment information. They also allow you to make connections with others in your industry and communicate with each other. You can also update your status which is blasted out to all your connections, keeping them updated about what you’re doing.

These are great tools for sharing information about your industry, learning new skills, and building relationships. But, be careful and keep things professional even though these are social networking sites. One small mistake could ruin the positive image you’re trying to build. 

3. Blog

Somewhere online you can find blogs specifically related to your industry or that provide information that interests you. Today, many online business newsletters are in a blog format. Someone posts an announcement or article and you are able to make provide feedback. Take advantage of this and write comments back on those postings. Not only are you sharing your knowledge and building your credibility, but it also gets your name out there to others who are reading the blog. You’re identifying yourself and your expertise.

Social media is ever growing and it changes quickly. Sign up to receive publications from your industry to stay aware of what things are happening in your career field and learn how these types of communication can be applied. When it comes to your career, don’t forget that your number one asset is you. How do you want to be branded?  

Using Twitter to Help Your Job Search

In this day and time, there are many online social networking sites you can use to aid in your job search. And no matter which social media site you prefer, when used to it’s full potential, finding a job can be just a few connections, tweets, or friend requests away.

One particular social networking site that has gained popularity not only among individuals over the past year, but with employers as well, is Twitter. With job boards becoming overcrowded with job ads, employers have flocked to Twitter to list job openings. It’s not only more economical for businesses, but it also allows prospective employers to target social-media savvy job seekers.

If you’re looking for a competitive edge in the job market, try these tips in utilizing Twitter to help in your job search.

Create a professional profile. To get started, first create a professional profile on your Twitter account that lists your experience and expertise. Experts suggest putting a job pitch in your Twitter bio to help attract prospective employers. You can also link to a professional blog or profile on another networking site for more exposure, such as your personal LinkedIn account.

Post tweets. Before you connect with anyone, make sure you have something intriguing to say. Don’t tweet about what you ate for breakfast – instead, tweet about the industry you’re trying to land a job in, an idea that invites interest, or share a link to an intriguing article of substance. Once you have some substantial tweets on your account, you’re ready to connect with business leaders and other Twitter followers in your industry. 

Connect with recruiters and businesses. Once your Twitter account is created and you have tweets posted, start connecting with prospective employers and recruiters. This will help give you a heads up on potential job openings as well as an inside look into company chatter. And, don’t stop with hiring managers and recruiters. Connect with employees of companies you’re interested in. Also, connect with professionals from your industry and metro area so you are expanding your offline network to your online presence. This will give you even more networking opportunities and a leg up if a job does arise because you will know more people on the inside.

Educate yourself on Twitter applications. Twitter is not a difficult tool to learn, but there are several applications you can use to assist you in your job search. Check out these 15 Twitter applications that will help you get the most value out of your Twitter account and increase your chances of job search success.

The growing popularity of Twitter and the benefits offered are luring more than just social-media minded individuals. This site is attracting job seekers, employers looking for prospective employees, recruiters, and industry leaders. This social media site allows job seekers to meet in an informal setting and interact one-on-one with recruiters and hiring managers without an awkward feeling of trying to connect with professionals, like on other social media networking sites. So, try these tips when setting up your Twitter account to help in your job search.

For more job search, career, and workplace advice, follow Express on Twitter today.