Know who you’re writing to
Have you ever noticed how quickly hearing your name gets your attention? The same is true for employers who see their names on cover letters. The greeting is the first thing a reader will notice, so make sure it is written to the right person. Take the time to find the name of the employer, and spell it correctly when you address the letter. If you’ve met or talked with the hiring manager previously, make note of that in the introduction. Using “to whom it may concern” or “dear sir/madam” is too formal and impersonal.

Remember that your cover letter should include three basic parts: an introduction paragraph, a qualifications paragraph and a closing. The introduction paragraph should tell the employer why the position interests you. What is it about the company that you like? Research the company to find its mission, basic goals and achievements. Explain how you fit into this culture, but keep it short!

The second paragraph should be a brief description of why you qualify for the job. Specify skills you have that are listed in the job description for the position. Don’t paraphrase your resume. Instead, focus on telling how your experience and career goals are relevant to the position.

In your closing, restate your interest in the position and your intent to follow up. Include your availability for an interview and give a date that you’ll call if you don’t hear from the employer. Taking the initiative to follow up will show that the position is important to you. Also, make sure your contact information is correct and easy to find.