With so much focus on social networking and the job search, we wanted to know in our latest poll what you think works best – in person or online networking.
The results of the poll – posted and shared online – may be surprising.
A total of 477 readers responded to the poll, which asked “Which is most effective?”
A huge majority thought in-person networking works best.
Here’s how the results came back:
- 21.4 % selected “Networking online.”
- 78.6 % selected “Networking in person.”
But, as our readers shared, that’s not to say that networking online isn’t important. Their comments reinforced the value of balancing both in-person and online networking.
Networking Balance is Key
Reader Chuck Rice responded, “I don't know that you can do one or the other. Face to face will always continue to be important, however online networking is better for staying in touch and discussing a variety of topics to a larger audience. I've found that seeing a post or message from someone in the middle of my business day causes me to act immediately, as long as I've built some face to face relationship.”
Other commentators shared the value of networking online to expand your relationships beyond where time and travel costs allow with traditional networking.
When it comes to networking, it’s clear that balance is key. With all the focus and attention on social media and technology these days, don’t underestimate the value of meeting people face-to-face. Use both in-person and online networking tactics to get the best of both options. Putting all your eggs in one networking basket could limit your opportunities, so carefully plan time for each type of networking in your professional life.
What are your thoughts? Can you afford to rely on just one type of networking these days to build your personal brand, advance in your career, and find great opportunities?
Like the readers have suggested, online and face-to-face networking are two sides of the same coin. There is something about having met someone in person which strengthens the connection between two people and engenders trust.
At the same time, it is not always convenient to meet in person or speak on the phone, so we are lucky to live in an age when we have the online communication to continue the conversation.