The pros and cons of the most popular social media job search sites
In a previous article, we profiled the major job search websites and highlighted their differences. This time we’re focused on the job search portions of popular social media sites, including Facebook, Twitter, and LinkedIn.
Each network is unique, with its own culture and available job listings. The job search portions of the sites are also built differently, meaning that you won’t be able to search any two sites the same way.
In a study we conducted late last year, we found that 51% of readers used LinkedIn to job search, with Facebook right behind at 20%. Twitter, surprisingly (given the popularity of the platform), received 0% of the vote.
Although job seekers are welcome to use all three, some may wish to stick to one or two of them. This guide should help you decide which ones are right for you.
Since all three are social media platforms, there are a few things you can do on all three to get your job search started. As noted by StarTribune, these include following the pages of impactful individuals in your industry (who are likely to share job listings), business pages for places you want to work, and journalists who write about your industry. Add a few influential speakers while you’re at it—you never know when their words of wisdom might come in handy!
For those looking for professional or corporate positions, LinkedIn is a must-have. If you don’t have a profile, you’re missing out on an easy way to network with those in your industry. It’s also an easy to way to keep track of your contacts and their work anniversaries or employment changes.
It all starts with a great profile that shows recruiters and industry contracts who you are and where you’re looking to go. As noted by StarTribune, focus on industry keywords so that you pop up in relevant job searches.
You’re much more likely to see contacts share articles or press releases on LinkedIn than any other social platform. If you see something that appeals to you, like it!
LinkedIn also has a robust job search platform that allows you to narrow search results based on a variety of factors. When applying for a job, LinkedIn even lets you know which contacts have connections at the company you want to work with. It makes it easy to message your contacts to put in a good word with companies for you.
The not so great thing about LinkedIn? Most jobs are professional and most everyone is on the platform to get a job or move up in the world. That environment can be tough for some people, and logging in every day isn’t for everyone. However, you should at least have an updated account in case someone in your industry finds you.
Facebook has more than 2 billion active users. Granted, many of those accounts are private and many more are in foreign countries you may never want to work in. However, Facebook can still be a great networking tool. Facebook groups can be like Twitter in that you can find like-minded individuals in your industry and discuss trends and news. There are even groups for resume prep and interview tips.
However, Facebook stands out from Twitter in that it has its own job search feed. This pulls from pages you’ve followed and your local geographic area, showing jobs in your area. Although not as in-depth as LinkedIn’s job search function, the feed is perfect for finding industrial or service-oriented jobs that are rare on the professional-focused platform.
The downside of Facebook as a job search tool is that the site focuses on friends and family above all else. However, business contacts can still see your profile, so you need to stay away from posting anything unprofessional in case a potential employer reviews your profile. It may even be worth it to create a professional Facebook profile separate from your personal one if you want to keep your personal life private.
As with any other social media platform, beginning to job search in Twitter starts with building your network. There are over 69 million users on the platform, and even getting in touch with a small piece of that can increase your job search power.
Most people don’t make their accounts private, so you’re free to view and follow users at your leisure. And when you add them, they could add you back.
Everyone is immediately accessible. You can retweet influencers (those in your industry with large amounts of followers) and add a comment of your own in the hopes that they notice you. As noted by LifeHacker, you can also set up job alerts by creating searches and following them.
The downside to Twitter? Sixty-nine million possible connections also mean 69 million people to compete with for attention. However, you don’t need to become an influencer with millions of followers to be successful at networking on the platform; a small sphere of like-minded individuals can still lead to your dream job.
Any other job search websites you want to hear about? Let us know in the comments!