online identity

What you put online can haunt you forever.

Sound scary? It is.

Remember those parties in college and the pictures of you and your friends doing silly, sometimes inappropriate, things? Well, those fun times may come back to haunt you when you’re looking to impress a potential boss.

Today’s employers are savvy enough to scour the web and social media sites to get a feel for potential employees. So, if your digital footprint shows information you wouldn’t want your grandmother to see, then that footprint needs to be fixed, and fast. It could mean the difference between getting the job of your dreams or missing out.

First things first. Type your name into Google or Bing and see what search results show up. If what appears doesn’t show you in a positive light, you may want to start cleaning up your image. Here are the facts and ways you can improve your digital reputation:

Digging Up Dirt

According to the HUHS Library Media Center, 45% of all hiring managers use search engines to find information on people who applied for jobs. And, 63% said that something on a job seeker’s social media site caused them to not offer them a job. Recruiters for college graduate jobs said the same thing, with 50% saying they’ve found information online that ruined a job offer.

On the other hand, only 3% of job seekers regularly check their online presence; in fact, 74% said they’ve done it only once or twice.

Do you know how you really look online?

Think Before You Post

Photos of that beach party or that outrageous stunt you pulled may be lots of fun to share with friends, but it’s a big red flag for employers.

Even worse are questionable photos or posts. A CareerBuilder.com study said the top reasons someone wasn’t hired were because:

Candidate posted provocative/inappropriate photos/info – 49%
There was information about the candidate drinking or using drugs – 45%

Candidate had poor communication skills – 35%
Candidate bad mouthed previous employer – 33%
Candidate made discriminatory comments related to race, gender, religion, or other – 28%
Candidate lied about his or her qualifications – 22%

Good Behavior

Don’t despair. Not all online searches yield terrible information that will doom you to unemployment for the rest of your life. Employers can also find the good things about you online too.

According to the same study by CareerBuilder, those good things included:

They got a good feel for your personality – 58%
You have a professional image –55%
Information found proved you were qualified – 54%
You come off as well-rounded and with a wide range of interests – 51%
You have great communication skills – 49%
You are creative – 44%
Other people said great things about you – 34%

What You Can Do

The good news is that you can start cleaning up your online image today. With a little effort, you can make your online presence work in your favor.

But, before we go any further, go to all your social media sites right now and adjust your privacy settings so only people you want can see your posts. It’s okay, we’ll wait.

Now that your sites are private, you can do a couple of other things to erase any bad press a search may turn up. These tips, provided by The Multi-State Information Sharing and Analysis Center, include:

Remove any photos, content and links that are inappropriate or reveal too much information.
Be private and selective about who can access your information.
Remove inappropriate comments by others.
Post links to your work.
Don’t vent on a public domain – keep your anger or nasty comments to yourself.
Set your social networking profile to private and designate who can view your content.
Most importantly, think before you post.

Have you had an experience in which your digital profile meant the difference between getting a job or not getting a job? Share your story in the comments below.

Movin’ On Up is brought to you by Express Employment Professionals.

Whether you’re looking for a job and want to expand your network or just wanting to freshen up your social media presence, it’s important to frequently revamp your online identity. A revamp doesn’t mean you have to overhaul your social media presence, but it’s a good way to put your best foot forward. Here are some ways you can get started on revamping your online identity today.

First Impression

Some people say first impressions last a lifetime. If that’s the case, your profile needs to be the best representation of yourself it can possibly be. Do you have pictures or posts that aren’t great representations of you? Do yourself a favor and delete things off your page that could potentially hinder or cause a hiring manager to change their mind about you. Also, be mindful that if you’ve applied for jobs, hiring managers are probably already checking out your online identity.

A new survey by CareerBuilder, nearly two in five companies use social networking sites to research job candidates and according to Rosemary Haefner, vice president of human resources at CareerBuilder, “Employers are using all the tools available to them to assure they make the correct hiring decision,” and that includes social media.

Stay Active

Do you actively search for job opportunities through social media networks? If not, becoming active through social media groups is a great way to start. You can learn about companies and gain knowledge of different industries just by being part of a group on LinkedIn. You never know if a LinkedIn connection you made through a group can be helpful in getting a job in the future. A recent Jobvite survey shows that more people get hired from online referrals and company career pages than from job boards. So it’s important to stay active online, never stop networking, and keep everything professional.

Keep it Current

Is the information on your profile accurate and up-to-date? Sometimes we get busy and forget to update our information – especially after a move or change in job. Be sure to take a good look at your social media profiles and make sure all your information is current. Not only does your information need to be consistently updated, but it’s also important to keep an up-to-date profile picture.

It’s never too late to reinvent your online identity. You can start today by using these quick tips we’ve shared. Have you recently updated your social media profiles and got a job as a result? Let us know in the comments section below!

Movin’ On Up is brought to you by Express Employment Professionals.

Tag Archives: online identity