Do you have a great idea for a project or one you think might make your work better, help generate profits, solve an issue, or improve workplace productivity? A brilliant idea that doesn’t go anywhere is a lost cause. That’s why it’s important to know how to pitch your ideas to your boss and co-workers to help get your plans implemented. But, pitching an idea isn’t always an easy process. You have to sell it! To help you amaze your boss with your genius and creativity, here are a few tips to pitch like a pro.
Identify a need. The greatest ideas are the ones that help solve a need or problem. Discover what value your idea has and be able to highlight the benefits in your pitch. An employer wants to know what’s in it for them, their business, and their team, if they were to implement your plan into action. Clearly explaining the advantages and potential impact of your ideas to your boss will definitely help improve your chances of getting the green light on your ideas.
Create a sales pitch. After you’ve identified a need, outline exactly what you want your boss to know about your idea. Take a tip from a reporter – for any story they write, they answer the questions who, what, when, where, why, and how. Outline your answers to these questions for your idea. For example, describe what your idea is and who will benefit from it as well as who will need to be involved to help implement it.
Pitch to trusted colleagues first. Before you run your ideas by your boss, take some time to share them with a few co-workers you know will give you honest feedback. Practice your pitch on them and see what they think. This will allow you to receive tips on what presentation style elements work and what concepts can be tweaked to make your idea more solid. The more solid your idea, the stronger your chances are of seeing it move into action.
Also, think about some possible objections your manager might have, and consider what you would say in return. It’s always better to be over-prepared when pitching your ideas rather than winging it. The better prepared you are, the more confidence you can exude when you meet with your manager.
Pitch to your boss. This is the moment you’ve been waiting for, so give it your best effort! Believe in yourself and what you’ve created. If you’re not confident about what you’re trying to sell, why would others believe your project is a winner? Stand tall and let your boss and co-workers see your excitement. And, even if your boss doesn’t think it’s the right time to implement your idea, they will respect you for the time, effort, and thought you put into your idea. They will remember this the next time you have something to pitch.
Don’t oversell. Don’t say your idea will accomplish things it won’t. There’s nothing worse than underperforming on a project that you promoted. From the beginning, be open and honest with what your idea can accomplish.
Accept the outcome. Sometimes your ideas will pass with flying colors and sometimes they won’t. If you have an idea that your manager doesn’t think will work, see if there’s another solution to help improve it. Sometimes all that needs to be done is a little tweaking. But, if your idea absolutely doesn’t get approved, it’s not the end of the world. Be glad that you gained some experience with pitching your ideas, and head back to the drawing board to come up with your next brilliant idea.
Pitching ideas might be a little more difficult than the actual brainstorming, but you can have your boss saying “eureka” to your new idea with just the right pitch. With these tips in mind, you have a great starting point. You never know what the future holds for you or your ideas until you pitch them.