Tag Archives: twitter

Secure Your Social Media

Password_May2014_webSocial media now plays a role in your job search and in the HR world. It’s important to protect your information. Social media security issues often arise as a result of weak passwords. Hackers can easily access your account and hijack your information if you’re not careful about how you choose your passwords.

In 2012, the top three most common passwords were “password,” “123456,” and “12345678.” No matter how many precautions you take to protect your social media networks, if you don’t take the time to protect your password, you may be easy prey for savvy hackers looking to gain access to your accounts.

Passwords and Account Settings

One way to start securing up your social media accounts is by updating your passwords and account settings. It’s important for your safety and online identity to protect yourself by making a few easy changes to your password and account settings.

When it comes to passwords, you’ve got to create sequences of words and letter that are very unique. It’s also important to change up your passwords frequently.

How to Keep Track of all Your Passwords
I know it seems like a daunting task to re-create a unique password every month, not to mention keep track of it, but it could pay off in the future to have safe and protected social media networks.

Having trouble remembering all those different passwords? Try using a password manager application that organizes and protects passwords and can automatically log you into websites.

Worth the Investment
With graduation around the corner, you’ll be glad your sites are secured. A recent CareerBuilder study of 2,100 hiring managers and human resource professionals found that nearly two in five companies use social networking sites to research job candidates. And one in five hiring managers said they found something that has caused them not to hire a candidate. By keeping your accounts secure you lower your risk of fraudulent posts that could be damaging to your reputation. So remember, during your job searching process, the importance of keeping your social media accounts secure and cleaned up.

What have you done to secure your social media accounts? Share with us in the comments section below.

Movin’ On Up is brought to you by Express Employment Professionals.

Reinvent Your Online Identity

online _identity_May2014Whether you’re looking for a job and want to expand your network or just wanting to freshen up your social media presence, it’s important to frequently revamp your online identity. A revamp doesn’t mean you have to overhaul your social media presence, but it’s a good way to put your best foot forward. Here are some ways you can get started on revamping your online identity today.

First Impression

Some people say first impressions last a lifetime. If that’s the case, your profile needs to be the best representation of yourself it can possibly be. Do you have pictures or posts that aren’t great representations of you? Do yourself a favor and delete things off your page that could potentially hinder or cause a hiring manager to change their mind about you. Also, be mindful that if you’ve applied for jobs, hiring managers are probably already checking out your online identity.

A new survey by CareerBuilder, nearly two in five companies use social networking sites to research job candidates and according to Rosemary Haefner, vice president of human resources at CareerBuilder, “Employers are using all the tools available to them to assure they make the correct hiring decision,” and that includes social media.

Stay Active

Do you actively search for job opportunities through social media networks? If not, becoming active through social media groups is a great way to start. You can learn about companies and gain knowledge of different industries just by being part of a group on LinkedIn. You never know if a LinkedIn connection you made through a group can be helpful in getting a job in the future. A recent Jobvite survey shows that more people get hired from online referrals and company career pages than from job boards. So it’s important to stay active online, never stop networking, and keep everything professional.

Keep it Current

Is the information on your profile accurate and up-to-date? Sometimes we get busy and forget to update our information – especially after a move or change in job. Be sure to take a good look at your social media profiles and make sure all your information is current. Not only does your information need to be consistently updated, but it’s also important to keep an up-to-date profile picture.

It’s never too late to reinvent your online identity. You can start today by using these quick tips we’ve shared. Have you recently updated your social media profiles and got a job as a result? Let us know in the comments section below!

Movin’ On Up is brought to you by Express Employment Professionals.

Don’t Let Spring Break Ruin Your Reputation

Spring_Break_Reputation_March2014Spring break is finally here, and students everywhere are in the home stretch of this semester! The time has come for many students to take a much needed week away from school. It’s a time for fun, relaxation, and a chance to recoup from late night study sessions and homework. As you begin planning for your spring break, keep in mind that it’s easy for your reputation to be tainted in a short amount of time if you’re not careful. Here is some trustworthy advice to remember before you start your spring break shenanigans.

Protect Your Online Reputation
How can you protect your online reputation? By keeping your social media profiles private and being aware of what others post to them can help guard your reputation. When you and your friends get together there will probably be some pictures taken, and with the accessibility of Facebook, Instagram, and Twitter, you could find pictures posted you wish had never been taken. Your friends could also include you in posts or status updates, so it’s important to have strict privacy settings on your social media networks before Spring Break begins. According to a study by CareerBuilder, two in five employers use social media to screen candidates. So you never know when a prospective employer is searching for you. If they happen to find an inappropriate picture or see something that they don’t like it can impact your job search.

Spring Break Precautions
Most students don’t plan on getting into trouble on Spring Break. Of course you want to have a good time, but if you’re not careful you could find yourself tangled with the law, or worse. While a “YOLO” attitude may serve you well in the moment, take a pause to consider future implications of snap decisions.

Take Advantage of Spring Break
Spring Break is a great time to jumpstart your career. You may not be able to get a job or intern at a company in a short week’s time, but there is another alternative – job shadowing. Shadowing someone for a few days will provide you with great insight into the everyday aspects of a job. Ask your friends and family if you could tag along and learn what a day in their life at work is like. Instead of going on a trip or just staying at home, get out and learn more about the career you want to have.

Finding a job is a full-time job in itself, so get a jumpstart on your future this Spring Break! How are you planning to get started on your job search, or are you already in the process? Let us know in the comments section below.

Easy Tips to Job Search on Facebook

Easy_Tips_to_Search_Jobs_On_FB_March2014According to a recent survey from Jobvite, 83% of people looking for a job use Facebook to search for work. As Forbes writer, Susan Adams, points out in her article 4 Ways to Use Facebook to Find a Job, with 1.23 billion users, job seekers should tap into Facebook’s networking power to help them find work. If you don’t already have a social media presence, you should consider creating an account on Facebook, LinkedIn, and Twitter. Here are three tips to help you get started.

1. Take Advantage of Facebook’s Graph Search
Networking is an important step in finding a job whether you’re online or off. To start your job search, first you should use the Facebook Graph Search tool. Last year, Facebook implemented Graph Search which they say helps “you find more of the people, places, and things you’re looking for and discover new connections” which can include connections to jobs!

Learn more about Facebook Graph Search

Graph search is a good way to identify networking opportunities and connections you didn’t know you have. For example, if there’s a job at a specific company that you’re interested in, consider searching on Facebook for any friends or acquaintances you have who already work there. Search terms such as “my friends that work at (name of company)” and a list of connections should appear. You can also search for things like “people who work at (name of company)” to see if you have any mutual friends with their employees. If you’re not directly connected to an employee, maybe you know someone who can introduce you.

As you network, don’t just hunt down your friends to ask them to help you get a job at their company. Be considerate of their time, work on building those friendships, and keep networking.

2. Interact Online with the Companies You Apply At
A good way to stay up to date with companies you’re interested in applying at is to Like their company page on Facebook. Many companies post jobs and other relevant information that could be helpful to know. When you “Like” their page, you’ll start seeing more of their information show up on your newsfeed. Keeping up with the companies you’re interested in will allow you to learn more about them. When you have something to say that is relevant, post it on their Facebook wall and begin to professionally interact with them.

While it’s important to stay engaged with your prospective company’s Facebook pages, be careful not to say something out of place or irrelevant. Keep in mind that company Facebook pages are generally not the place to post resumes or follow up on your application.

3. Subscribe to Job Feeds
Did you know some companies like Gap, Inc. and UPS have job feeds on Facebook that allow you to search for jobs? Some of these job feeds can even alert you when a job is open and you can even apply for jobs directly on their page. Some will even match your profile to search for jobs most relevant to you. Check out the app section of the company’s Facebook page to see if they provide job alerts. These job alerts are not available on mobile versions of Facebook so hop on a desktop computer to take a look are job feeds.

As you search for jobs online it’s important to remember that recruiters and potential employers can and will search for you on social media too. As you begin your Facebook job search, remember to put your best foot forward and present a professional image on your social media profiles.

How has Facebook helped your job search? Let us know in the comments section below.

What is Your Online Brand Identity?

Online_Branding_MOU_Nov2013Whether you realize it or not – you have a personal online brand identity that can help or hurt your job search. Managing your identity and reputation in today’s world is very important.  In fact, two of out of five companies use social networking sites to screen candidates, according to a 2013 CareerBuilder study.

Every picture posted on Instagram, every tweet put on Twitter, and every status updated to Facebook and LinkedIn are a direct reflection of who you are. You never know when an employer might look you up and form an impression based on your online brand. Maintaining a consistent and professional appearance across all social networks is recommended. On the other hand, if you don’t have a social media presence, consider establishing a profile that employers can find. Social media allows people to build an online brand identity and can greatly benefit you in the long run.

It’s ok to be yourself, just be careful to keep all social media profiles consistent. Because consistency is key, make sure to personalize each of your social media sites with the most current picture of yourself and include up-to-date information on each profile. Be aware, if you currently have a job, your employer or co-workers could have an eye on your social media profiles. When you interact with people, both online and offline, they will build an image of who you are. Make sure it’s a good one, because it’s not easy to change an impression.

Although it’s impossible to control every view of your social media profiles, do your part to ensure that potential employers and peers aren’t reading information or seeing pictures that could damage your personal online identity. One step in controlling your presence is to review your privacy settings regularly. Your online reputation is a reflection of who you are and if you take steps to pursue the best possible representation of yourself, it could be a huge asset to your job search and future career.

How are you protecting your online brand identity? Share with us in the comment section below.

Tweet Your Way to a Job Offer

twitter for a jobTwitter is kind of a big deal – more than 140 million active users posting 340 million tweets daily big. I was pretty skeptical of Twitter when I first heard about it in 2007, but like most people, it’s become one of the biggest sources of instant information on what’s happening right now across the world.

It’s a social media site where users post small elements of information in less than 140 characters and share them with other Twitter users. Not only is it a great source of info, but it’s also a large market of influencers, recruiters, employers, and an opportunity for find work. Here are four ways you can use Twitter to find a job.

You’ve Got the Look
The first thing to do is make sure your profile is employer friendly. The ideal profile picture should portray you in a professional manner, and your about paragraph should include your elevator pitch, a to the point overview about yourself. Utilize your background space to best promote yourself. The Closet Entrepreneur has an easy method to create a good looking Twitter background. Don’t forget to link to your LinkedIn profile in your bio section.

Join the Conversation
What makes Twitter powerful is the interaction and engagement with other users. Use the Twitter search to look for interesting companies, industry experts, recruiters, or even local leaders.  When you follow them, you’ll notice the people they talk to and the hashtag (#) conversations they participate in. That’s your chance to start a conversation with them or jump in a group discussion. Contributing to chats can help you get advice and get noticed. You don’t have to blast them with your job search story or experience, but you can build the relationships naturally.

When using Twitter, you should post relevant content and comments. No one will follow you if you talk about what you had for lunch or where you’re about to shop. Post thoughts about what’s going on in your industry, link to interesting blog posts or news articles, or retweet, something that was posted by someone you’re following that you found interesting. The more professional content you post, the more business/industry followers you’ll get.

Give, Give, Give
Don’t just promote yourself, help others promote themselves too. Job hunting as a community can have a much bigger impact. Nothing gets more credibility than helping others as opposed to always self-promoting. Hear of a job lead that’s not fit for you?  Tweet about it so that others might apply to it.

Treat Your Followers Like a Garden
It’s not about how many followers you can have under your name, but the quality of followers you interact with. You’ll find more success by developing fewer, but stronger, relationships with Twitter users than having a huge list of unengaged followers. Just like a garden, developing connections on Twitter takes lot of time, attention, and care to grow.

What are some ways you’ve used twitter to help your job search? Sound off in the comments below.

I Know What You Tweeted Last Summer, Can Social Media Harm Your Job Search?

Dangersocialmedia_Jan2011_webSocial media has become an amazing tool millions of people use every day to meet, connect, and stay in touch with each other all over the world. Sites like Facebook, Twitter, and Google+ help their users express themselves and meet like-minded individuals to share their thoughts and passions to build communities like never before.

They are also tools for potential employers to get a better picture of who you are outside of the interview or résumé. According to a recent survey conducted by the recruiting and applicant tracking software company Jobvite, 90% of employers will refer to social media sites like Facebook, Twitter, and Linkedin before making a hire. Many employers feel that whatever you do in your normal social life will reflect in your work life. With the newest Facebook Timeline feature, it will be even easier for companies to see posts from your crazy college days, outbursts from teenage angst, or outrageous decisions as a young adult from two or three years ago. Here are some ways social media may keep you from getting hired and how to avoid it.

Trash Talkin’

Any vicious or ill-tempered comments you make on your social media sites can make you look bad. These are reflections on you as a person outside of the job interview where you are actively trying to put your best foot forward and impress.

One of the most famous examples of this is the “Cisco Fatty” incident in 2009. Job seeker, Connor Riley was offered a position with consumer electronics company Cisco. Later that day, Riley posted the on her Twitter account:

 

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

 

Soon, a manager at Cisco found the tweet in a search and responded:

 

“Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.”

 

Needless to say, her job offer was soon withdrawn. Be careful when posting your thoughts and opinions online no matter what frame of mind you’re in at the time. You never know who is reading it. A safe bet is if you don’t have something nice to say, don’t say anything.

Picture Postin’

Pictures are great ways to highlight the best memories from your past. They can also be proof of some of the most unprofessional and embarrassing moments in your life. What you do in your free time reflects the kind of person you are. Potential employers will not see you as a reliable, serious candidate if your profiles are littered with party and prank photos. You might also want to avoid showcasing your record number of tattoos or piercings if looking for a job with a lot of face-to-face and direct business meetings.

Go Googlin’

Have you ever typed your name into Google and searched yourself? What do you think you’ll find? You should search your name regularly during your job hunt to see what pops up. If you want to use your profiles for silly pictures and rants, set your profiles to private. It won’t keep everything from those looking for you, it will help. If you want your name to appear more professional, sign up for several other professional social networking sites like Ziggs, Ecademy, or Networking for Professionals, The more your name is out there producing positive content, the more good things will show up on Google.

Some employers really do use online profiles to help make hiring decisions. Online image company Reppler reports almost 65% of employers say they have passed on prospective hires after taking a look at their social profiles. What have you done to help boost your professional image online?