Cover Letter Tips: Target Your Message

Know who you’re writing to
Have you ever noticed how quickly hearing your name gets your attention? The same is true for employers who see their names on cover letters. The greeting is the first thing a reader will notice, so make sure it is written to the right person. Take the time to find the name of the employer, and spell it correctly when you address the letter. If you’ve met or talked with the hiring manager previously, make note of that in the introduction. Using “to whom it may concern” or “dear sir/madam” is too formal and impersonal.

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