The first part of this series is on making a solid first impression with a professional appearance. To read it, click here.

Make sure your skills are competitive.
Every industry has its own set of rules for what skills are currently in demand. Do you know what employers in your field are looking for in an ideal candidate? If not, you need to find out. One way to do this is by carefully reviewing help-wanted ads and looking for a pattern. Highlight qualifications that you see listed repeatedly. These are the skills you need in order to attract the attention of hiring managers.

After you’ve determined what abilities are in high demand in your field, you’re ready for the next step – developing those skills. If your skills are weak in a particular area, that could be what’s keeping you from landing a job in your desired industry. Remember that you’re competing with many other candidates for open positions, and those with the best qualifications often receive top billing.

Perhaps you feel you don’t have the time, energy or finances to improve your skills. That’s not necessarily the case. Have you thoroughly researched what it would take for you to increase your qualifications? Most likely, the time and money you spend now to improve your professional abilities will pay off through better job opportunities in the future.