How do I Network When I Don’t Know Anyone? A Guide to Working the Room

How to Network Alone When You Don't Know AnyoneEverybody has been there before. You walk into a networking event, industry professionals meeting, or social hour and don’t know anybody there. For some, it wouldn’t be much of a problem because it’s an adventure to meet new people and make connections, but that’s not the case for most. Networking can be awkward, uncomfortable, and downright intimidating. What’s a person to do?

Whether you’re looking for a job or advancing your career, networking is an important tool. Building strong working relationships can help open doors to landing a job with a desired company or improve your trade by seeking advice from others for guidance and support. But, building a network from scratch can seem like an impossibility.

You don’t have to be well connected to make connections. Everybody starts somewhere and you can have fun, meet people, and grow your network without knowing anyone in the room with these easy tips.

Have a Plan
With just about everything in life, it’s best to have a little strategy before going blindly into a strange place. You’re not strategizing military formations in a war, but you should be prepared if knowingly going somewhere unfamiliar. Before going, catch up on the latest industry, community, and national news. Being caught up on the latest headlines and having an opinion on it can help you start conversations with others and demonstrates your passion and expertise in your field. If you’re attending an event, find out who is going to be there, learn about them, and think of a question or two to ask them. When in doubt, people love talking about themselves, so try to have a few open-ended questions just in case.

Pick Your Targets
Depending on your personality, you should find people you think you would fit in with. A more open, outgoing person might target those who are getting the most attention or the biggest crowd. That’s probably where the most interesting conversation is and your chance to shine. For the more introverted person, look for people who are by themselves or in smaller groups. They may not be very outgoing and are likely feeling the same pressure you are, but that doesn’t mean they aren’t a potential resource of information and leads.

Break the Huddle
Many people feel like walking into a circle of people at a social outing is unwelcome. They feel like they are intruding on a conversation that they weren’t invited to. It’s generally acceptable to walk into a conversation at a social event. The more outgoing people don’t see it as an intrusion, but an inclusion into the conversation. If you’re unsure about joining a group of people, walk closely to the group. Casually observe the conversation and get the attention of someone in the group. Once you make eye contact, send a nonverbal greeting their way and wait for a response. If you get one back, introduce yourself and join the conversation.

Talk Genuinely
You may feel out of your element when talking to a group of strangers, but that doesn’t mean you should stop being yourself. Don’t worry about acting the way others expect you to – be yourself. Always be courteous, respectful, and mindful of etiquette, but don’t accept invitations or participate in anything that feels out of character. Many can see through it and  it can hurt your relations in the long run.

Being genuine means being honest with others. Actively enjoy and convey interest in conversations that are actually of interest to you. If you aren’t interested in the conversation, you don’t have to continue being a part of the discussion. You’re missing out on opportunities to make stronger connections with other people. If you need to leave a conversation, exit gracefully by saying something like, “I need to refill my drink. It was a pleasure to meet you,” “I need to step out. It was great talking to you,” or “It was wonderful getting to know you. I hope you have fun tonight.”

Follow Up

Meeting people and building relationships at an event will be much more effective if you keep up with them after your first meeting. Following up with those you meet demonstrates your reliability and interest in your new contact. It doesn’t have to be anything in-depth or boring. It could be something as simple as sending a funny or interesting link related to your conversation, asking how things went after a particular event they were preparing for, or scheduling time to meet for lunch to discuss something if your contact offered to help you with a job search or career development.

Everyone is a stranger until you meet them. Once you get past the fears and be yourself, you’d be surprised how many wonderful people you can meet and relationships you can build when stepping a bit out of your comfort zone and enjoying yourself. Let us know some of your best networking stories in the comments below.

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