In this day and time, there are many online social networking sites you can use to aid in your job search. And no matter which social media site you prefer, when used to it’s full potential, finding a job can be just a few connections, tweets, or friend requests away.

One particular social networking site that has gained popularity not only among individuals over the past year, but with employers as well, is Twitter. With job boards becoming overcrowded with job ads, employers have flocked to Twitter to list job openings. It’s not only more economical for businesses, but it also allows prospective employers to target social-media savvy job seekers.

If you’re looking for a competitive edge in the job market, try these tips in utilizing Twitter to help in your job search.

Create a professional profile. To get started, first create a professional profile on your Twitter account that lists your experience and expertise. Experts suggest putting a job pitch in your Twitter bio to help attract prospective employers. You can also link to a professional blog or profile on another networking site for more exposure, such as your personal LinkedIn account.

Post tweets. Before you connect with anyone, make sure you have something intriguing to say. Don’t tweet about what you ate for breakfast – instead, tweet about the industry you’re trying to land a job in, an idea that invites interest, or share a link to an intriguing article of substance. Once you have some substantial tweets on your account, you’re ready to connect with business leaders and other Twitter followers in your industry. 

Connect with recruiters and businesses. Once your Twitter account is created and you have tweets posted, start connecting with prospective employers and recruiters. This will help give you a heads up on potential job openings as well as an inside look into company chatter. And, don’t stop with hiring managers and recruiters. Connect with employees of companies you’re interested in. Also, connect with professionals from your industry and metro area so you are expanding your offline network to your online presence. This will give you even more networking opportunities and a leg up if a job does arise because you will know more people on the inside.

Educate yourself on Twitter applications. Twitter is not a difficult tool to learn, but there are several applications you can use to assist you in your job search. Check out these 15 Twitter applications that will help you get the most value out of your Twitter account and increase your chances of job search success.

The growing popularity of Twitter and the benefits offered are luring more than just social-media minded individuals. This site is attracting job seekers, employers looking for prospective employees, recruiters, and industry leaders. This social media site allows job seekers to meet in an informal setting and interact one-on-one with recruiters and hiring managers without an awkward feeling of trying to connect with professionals, like on other social media networking sites. So, try these tips when setting up your Twitter account to help in your job search.

For more job search, career, and workplace advice, follow Express on Twitter today.