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What is Your Online Brand Identity?

By leidson on Wednesday, November 6, 2013

Whether you realize it or not – you have a personal online brand identity that can help or hurt your job search. Managing your identity and reputation in today’s world is very important. In fact, two of out of five companies use social networking sites to screen candidates, according to a 2013 CareerBuilder study.

Every picture posted on Instagram, every tweet put on Twitter, and every status updated to Facebook and LinkedIn are a direct reflection of who you are. You never know when an employer might look you up and form an impression based on your online brand. Maintaining a consistent and professional appearance across all social networks is recommended. On the other hand, if you don’t have a social media presence, consider establishing a profile that employers can find. Social media allows people to build an online brand identity and can greatly benefit you in the long run.

It’s ok to be yourself, just be careful to keep all social media profiles consistent. Because consistency is key, make sure to personalize each of your social media sites with the most current picture of yourself and include up-to-date information on each profile. Be aware, if you currently have a job, your employer or co-workers could have an eye on your social media profiles. When you interact with people, both online and offline, they will build an image of who you are. Make sure it’s a good one, because it’s not easy to change an impression.

Although it’s impossible to control every view of your social media profiles, do your part to ensure that potential employers and peers aren’t reading information or seeing pictures that could damage your personal online identity. One step in controlling your presence is to review your privacy settings regularly. Your online reputation is a reflection of who you are and if you take steps to pursue the best possible representation of yourself, it could be a huge asset to your job search and future career.

How are you protecting your online brand identity? Share with us in the comment section below.

New Job Tips Uncategorized

3 Things to Know About Facebook Graph Search

By leidson on Monday, October 28, 2013

The Facebook Graph Search helps people explore Facebook in a whole new way. In the past, Facebook has been about staying in touch and communicating with people you know. Now it’s a helpful tool for finding people you should know, people you have common interests with, and people you could possibly work for in the future. Graph Search allows people to search for posts, pictures, interests, locations, and activities. Whether you’re posting about what you did last summer, where you had lunch today, or updating your most recent work experience, people can see it. For more information on how Graph Search works and ways to change your privacy settings, visit Facebook search privacy.

A New Way to Network
Not only is Facebook a great way to stay connected, with this new feature, it’s also a great way to network. Keep your profile up-to-date, and if you choose to upload pictures, make sure they’re professional looking. Social media networks like Facebook can help recruiters determine if you’ll be a good fit or not. So instead of just sharing your life story, make sure to share your work history. You never know when potential employers will notice you.

Facebook = Digital Resume
Consider your Facebook a digital resume and keep it clean. Keep your profile up-to-date with your job status and work history, and also keep that information public so employers can search and find you. If this news seems like Facebook is allowing too much, don’t worry. Recruiters can only see the information that each user marks as public.

You Can Control Who Sees Your Profile and Information
In the “About” section on your Facebook profile, you can change your basic information like you would on your resume. You can also manage your “activity log” including photos and status updates you’ve shared. For more information on privacy settings, visit Facebook search privacy.

For more ways to proactively use your Facebook for job searching, check this out.

Do you think your profile page provides valuable insight to a recruiter? Share with us in the comment section below.

Social Media The Job Search

Like, Mention, and Friend Request Your Way to a New Job Through Facebook

By Jared Cole on Friday, May 25, 2012

Facebook just recorded 901 million active monthly users at the end of March. Needless to say, it’s a big deal. Odds are you are one of the millions of users checking their account every day to see what’s going on in the life of friends, loved ones, family, and celebrities.

What’s great about Facebook is you can use this vast market of people and organizations to help in your job search. Best part of all, you’re probably already using Facebook in your normal daily routine. With a few simple steps, you can use this common digital past time to help find a job.

Clean it up
It’s becoming more routine for employers to search candidates’ social media profiles to influence their hiring decisions. Consider cleaning up your profile to make sure it reflects a professional image of you by removing photos or status updates that could reflect poorly, and untag yourself from images you wouldn’t want potential employers to see. If you really must have those photos and memories on your profile, make sure you set them to private so only trusted friends can see the content.

Make sure your future updates are in a professional manner when looking for a job. Be especially mindful when updating after an interview. An employer may be taking special interest in what you say after talking with you.

Implement Interaction
One of the most important tactics in a job search is networking. Facebook can help you stay connected with people from all over the world. It’s time to take advantage of that. For example, post an update to your friends to ask if they’ve heard of any job openings you’re qualified for, or at least asking if they know anyone who does. Provide them links to your online résumé, LinkedIn profile, professional blog, or website.

You can also use Facebook to interact with companies and organizations you want to work for. They are always looking for more interaction from their customers on social media, and if you can get on their social media radar, the better the chance they’ll notice your résumé. Commenting on status updates and sharing their links are great ways of interacting with potential employers. It also opens doors for you to ask about employment opportunities.

Facebook’s App Attack
Apps on Facebook are more than just Farmville and Socialcam. They can be used specifically to help you build a professional network and find a job. One example is BranchOut, which allows you to build a professional profile on Facebook, network with more than 400 million professional profiles, and search more than three million job and 20,000 internship postings. You can also connect with Monster.com’s BeKnown mobile app on Facebook. Marketplace also has a jobs section that allows you to connect directly with recruiters.

Another option to consider is placing a Facebook ad. Some job seekers have found success using them, but they do cost money, and Facebook ads have been losing effectiveness since they launched. Do your research and see if it could be a viable option for you.

If you’re already on Facebook, go ahead and use it as a powerful tool to grow your network and connect with potential employers. What success stories do you have using Facebook to find a job?

Social Media The Job Search

I Know What You Tweeted Last Summer, Can Social Media Harm Your Job Search?

By Jared Cole on Friday, January 20, 2012

Social media has become an amazing tool millions of people use every day to meet, connect, and stay in touch with each other all over the world. Sites like Facebook, Twitter, and Google+ help their users express themselves and meet like-minded individuals to share their thoughts and passions to build communities like never before.

They are also tools for potential employers to get a better picture of who you are outside of the interview or résumé. According to a recent survey conducted by the recruiting and applicant tracking software company Jobvite, 90% of employers will refer to social media sites like Facebook, Twitter, and Linkedin before making a hire. Many employers feel that whatever you do in your normal social life will reflect in your work life. With the newest Facebook Timeline feature, it will be even easier for companies to see posts from your crazy college days, outbursts from teenage angst, or outrageous decisions as a young adult from two or three years ago. Here are some ways social media may keep you from getting hired and how to avoid it.

Trash Talkin’

Any vicious or ill-tempered comments you make on your social media sites can make you look bad. These are reflections on you as a person outside of the job interview where you are actively trying to put your best foot forward and impress.

One of the most famous examples of this is the “Cisco Fatty” incident in 2009. Job seeker, Connor Riley was offered a position with consumer electronics company Cisco. Later that day, Riley posted the on her Twitter account:

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

Soon, a manager at Cisco found the tweet in a search and responded:

“Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.”

Needless to say, her job offer was soon withdrawn. Be careful when posting your thoughts and opinions online no matter what frame of mind you’re in at the time. You never know who is reading it. A safe bet is if you don’t have something nice to say, don’t say anything.

Picture Postin’

Pictures are great ways to highlight the best memories from your past. They can also be proof of some of the most unprofessional and embarrassing moments in your life. What you do in your free time reflects the kind of person you are. Potential employers will not see you as a reliable, serious candidate if your profiles are littered with party and prank photos. You might also want to avoid showcasing your record number of tattoos or piercings if looking for a job with a lot of face-to-face and direct business meetings.

Go Googlin’

Have you ever typed your name into Google and searched yourself? What do you think you’ll find? You should search your name regularly during your job hunt to see what pops up. If you want to use your profiles for silly pictures and rants, set your profiles to private. It won’t keep everything from those looking for you, it will help. If you want your name to appear more professional, sign up for several other professional social networking sites like Ziggs, Ecademy, or Networking for Professionals, The more your name is out there producing positive content, the more good things will show up on Google.

Some employers really do use online profiles to help make hiring decisions. Online image company Reppler reports almost 65% of employers say they have passed on prospective hires after taking a look at their social profiles. What have you done to help boost your professional image online?

At Work Career Advancement

Free Time? Propel Your Career Forward Today

By Job Journey on Thursday, December 30, 2010

Whether you’re looking for a new job or planning to move up in your current position, now is the perfect time to focus on your career. Between use-it-or-lose-it vacation policies, inclement weather, and time off during the holidays, many people find themselves with additional free time during the winter.

Here are five ways to make the most of your time off and keep your professional life going forward.

Take a break: It may seem counterproductive, but give yourself permission to relax. A few days off can change your perspective, especially if you spend the time doing something you enjoy. You’ll come back to work or the job hunt with a refreshed viewpoint.

Update your résumé: Make changes to your résumé that reflect expanded job duties, additional volunteer work, or continued education. Double check that everything is current and take extra time to check for typos. Check out these tips to get your résumé into shape.

Write a new cover letter: Cover letters are a way to summarize your goals and strengths. Writing one can be a succinct way to prioritize your goals, even if you’re not planning to make a career move soon. Having a polished cover letter available also comes in handy if a dream position or promotion should become available. Not sure where to start? Check out these 30 power words that can help your letter get noticed.

Check out social media: If you don’t already have a LinkedIn profile, create one to connect with other professionals in your industry or the industry you’d like to work in. LinkedIn is a great place to find out about local networking events, and showcase your job skills. Also use this time to check your Facebook privacy settings and remove any questionable content a potential employer might see on your profile.

Sort through your wardrobe: Clean your closet and give those items that no longer fit your professional goals to charity. Dress for Success and Career Gear, national organizations that help disadvantaged women and men reach their goals of self-sufficiency by providing them interview clothes, provides receipts for tax-deductible donations. Take the time to try on your clothes to determine what you like, don’t like, need to have tailored, or sent to the dry cleaner. Replace essential items and organize your closet or dresser for speedier prep time on busy mornings.

These are just a few examples of how you can still be productive, but relaxed, during free time. A few minutes spent on tasks like these can reduce anxiety when you’re faced with a job interview or pivotal moment in your career. You’ll feel more confident and prepared, a terrific start to propelling your career.

At Work Cube Life My Entry-Level Life New Job Tips The Daily Grind The Job Search Work/Life Balance

What Do Your Social Media Sites Reveal About You?

By Miranda Wilson on Monday, April 19, 2010

Facebook. Twitter. LinkedIn. How many of these social media networking sites are you using? One? All three? More? Today, social media is a hot topic when it comes to making connections. But, these sites are not just useful for socializing with friends and peers. You can also use them to help build your personal brand and aid your job search. Employers are becoming savvy in using these tools in the recruiting process. When it comes to hiring managers, 53% use social networks to perform background checks on employees, so it’s important to keep your social media sights professional, because you never know which employer could be looking at you.

So, take a minute to freshen up on the overall purpose of the three most popular social networks and learn general rules for professional social networking.

Facebook.
Facebook is primarily a place where people can socialize and connect with friends and family. You can upload pictures, post videos, and update your status to keep people aware of what you’re doing. You can control who sees what on Facebook – to an extent. This site has developed many new features since its humble beginning as a way for students at Harvard to stay in touch. Facebook quickly expanded so that any student with a college e-mail address could participate. From there, it grew to allow anyone with an e-mail address to be able to join Facebook. Today, your friends, professors, elementary school teachers, bosses, and possibly even your parents are on Facebook. This year, Facebook beat out Google as one of the most searched websites in the U.S.

LinkedIn.
LinkedIn is more professional than Facebook. It is designed to showcase your resume, skills, and contacts. The site also enables you to stay in touch with colleagues and helps you network with other professionals in your field or industry of interest. On this site, the profile focus is primarily on you skills, experience, aspirations, and expertise. what you do for a living, or what you would like to do, and showcasing your résumé online.

Twitter.
Twitter allows you to post short messages, information, links, and more in real time to your followers. You can choose whose tweets you want to follow and allow others to follow yours as well, unless you have your profile set to private. Twitter messages “tweets” are just short – 140 characters or less. An example of a tweet is: Downtown for the marketing association’s annual convention. Each tweet is updated on each follower’s home page, allowing them to see your message, share it, or reply back to it. It’s a great, and quick way, to find information, connect with those in your field of interest, and showcase your knowledge.

General Rules.
Did you know that 53% of all hiring managers use social networks to perform background checks on employees? So, if you interviewed for a job and end up being one of the top candidates, some employer may search your online references, such as Facebook and LinkedIn to learn more about you. If they looked at your Facebook profile, what would your pictures tell a potential employer about you?

An estimated 80% of employers want employees and job candidates to know how to use social networking tools.

If you don’t have any social networking profiles created, it’s never too late to get started. LinkedIn is focused on sharing your resume and skills with others. Twitter is a great account to sign up for because it allows you to easily and quickly share information at once. Facebook is mainly used to help you connect with friends and family, so use this account cautiously as a job seeker.

The more connections you have, the better. Just keep in mind to actually focus on building quality relationships with your connections. Start placing more focus on your social media networks today and start growing your contacts.

At Work New Job Tips The Daily Grind The Job Search Work/Life Balance Workplace Relationships

Who’s Spying on You Online?

By Miranda Wilson on Wednesday, October 28, 2009

With online networking websites continuing to grow at rapid speeds, doesn’t it sometimes seem that you have more friends/connections online than you know in real life? There’s that coworker you met very briefly at the companywide meeting. Another random person you met at the baseball game who has a LinkedIn account and works in your industry. Your sister’s best friend, her boyfriend, and his cousin. That guy who used to sit alone in your American History class in high school. This list goes on and on. Your online network could grow to hundreds of thousands of people, but would this allow for effective networking and relationship building?

Building a large network of connections is a good thing, and yes, that’s the purpose of most social media tools. But, it’s important to remember to be conscious of what information you do and do not post on your profile when using social media sites. Some sites, such as Facebook, are more heavily focused on socializing and staying connected to your friends. But did you know that many employers are hopping on the social media bandwagon too?

You never know who will see what you post online. It always seems there is someone who knows someone who knows you.To help you with your social media, here are a few basic rules to follow.

Learn about privacy settings. The first rule for using any social media site is to know what the privacy settings are. You might want to set your profile so that it can only be viewed by your friends. This way, once you have approved someone to be a friend, only then can they have access to your information and pictures. If they’re not a friend, they can’t access any information from you. This gives you some control over who sees your profile and who doesn’t.

After-hour pictures. Yes, everyone has a personal life outside of work, and what you do in your free time is your choice. But, realize that if you post party pictures, a co-worker or someone who interviewed you for a job might be able to see those photos. Another thing to keep in mind is that your friends can post things on your profile. On some sites like Facebook, friends can tag photos of you, so just make sure to do check-ups on your site to see what others might have posted about you. Remember that your networking profiles are a reflection of you, so use your best judgment when it comes to the featured content.

Spell check. Even if you are not a journalist or in a communication-related field, make sure you don’t have a lot of misspelled words on your profiles. Typos and misspellings could communicate a careless attitude or sloppiness – two things you don’t want to convey in the professional world.

Social media can be a great tool for staying connected, learning new industry tips, and showing that you are up-to-speed on current trends. In the digital age, personal and professional can overlap. So, use these tips to make sure you maintain a balanced online image. It’s always a good idea to put your best foot forward by always being professional, even in your personal life. To learn more, view our guide on social media for business leaders.